Home Staging Cost: What to Tell Sellers, and the Alternatives When They Say No Professional staging typically costs sellers $800 to $3,000 for an occupied home and $4,000 to $6,000 for a vacant one, with furniture rental running about $500 to $600 per room per month after the first contract period. NAR’s latest staging profile…
The Difference Between a Pretty Room and a Photogenic Room How to tell a seller their room doesn’t work on camera without insulting their taste. You walk into the listing appointment and the seller is proud of the primary bedroom. They should be. It’s a big, calm room with good furniture, a wall of windows…
The Best Listing Photo Isn’t AI-Staged. It’s Thoughtfully Designed. Why the photo that wins the showing is the one somebody actually thought about. By now you’ve tried an AI staging app, or a seller has sent you one of theirs. Upload the living room, pick a style, and seconds later it’s furnished. I understand why…
Who Decides What Your Listing Photos Should Show? Every listing has a photographer. Many have a stager. But ask who’s responsible for the overall editorial direction of the listing photos, meaning what the photos should say about the home and who they’re saying it to, and the answer is usually nobody in particular. The photographer…